When are They Searching for Jobs Online? Mobile vs. Desktop

June 21st, 2013

Recruiters and hiring managers hear a lot about mobile recruiting these days but what does it really mean? How are job seekers finding you online? When are they looking for jobs? What are the differences? Let’s look at some of the ins and outs of mobile vs. desktop optimization and how it can affect your job postings.

  • Desktop. This is the interface that most recruiters are familiar with. A larger screen and more functionality from the mouse and keyboard make it easy to engage with the information presented. Online applications, when viewed on a desktop, are easy to navigate and can have multiple fields to input information.
  • Mobile device. So many American’s use smartphones and other mobile devices to access the internet that they are quickly taking over the market. In fact, 55% American adults only use their smart phones to access the web. In order to attract candidates to job postings there needs to be a mobile optimized version. It is best if they have limited data fields and an easy to find button that can automatically submit a resume or send you to their LinkedIn page.
  • When to post jobs. Indeed.com suggests that the best day to post a job on your regular site is Mondays. However, more people are viewing jobs from their mobile devices on Tuesdays after working hours. It is interesting to note that many employers are concerned about employees searching for work while at the office, but this is not the case. Once job seekers are at home they may have access to their home computer but they are still using their mobile devices to search for jobs probably while also watching TV, cooking dinner, or helping kids with their homework. A mobile site needs to engage these multi-taskers.
  • Optimize for mobile. It isn’t time to abandon your regular webpage but it is important to ensure that potential employees see your information when they are using their mobile devices. Mobile activity is only going to increase so attract candidates by producing content that will get their attention and keep them on your website through their smart phones.

Do you want to learn more information about mobile optimization? Contact Meador Staffing to see how we can help you recruit the top talent in Texas!

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