Keys to a Candidate Profile: What to Look for on Social Media

July 19th, 2013

So many companies are looking at social media profiles to determine the hireablity of a potential candidate. With this practice still deeply within a legal gray area, it is important to know what is okay to use for hiring criteria and how to apply the information to the process. Here are some ideas of what to look for on a public social media profile before making a hiring decision.

  1. Limit the red flags. Of course one of the reasons for reviewing social media is to look for potential red flags. There may be some things that do not fit within your company culture and values that will eliminate a candidate from the running, but try to leave the candidate’s personal life out of the decision making process. Instead, focus on the things that will make them a good candidate.
  2. See their personality. You may be able to determine from their public profiles whether or not their personality will be a fit with the rest of the members of your team. For example, if your team is very outdoor sports oriented and someone has photos of themselves on hikes and rafting trips, they may get along well with the rest of the department.
  3. Professional information not on their resume. Particularly with LinkedIn you may be able to assess some additional information that was not included on their resume. Are they part of organizations or groups that are part of your industry? Have they won awards or received certifications for their skills? This might provide additional insight on them as a candidate.
  4. Evaluate their communications skills. Are they professional, polite, and friendly in their public posts? Do you see a number of misspellings or grammatical errors? Seeing how someone writes when they are being casual can be a good indicator of how they communicate. Twitter is a good way to assess these skills since the 140 character limit means people have to be creative about their message.
  5. References and recommendations. Professional references can be hit or miss. Many companies have policies of not providing anything other than dates of employment. However, LinkedIn offers a referral platform that most candidates use effectively. Look at the recommendations from former co-workers, employers, or clients to see what they have to say about your potential new employee.

Do you want to know the best ways to use social media to pre-screen a candidate? If you are looking for employment agencies in Deer Park, contact the staffing experts at Meador today.

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