Promote Yourself with an Online Brand

July 17th, 2015

In today’s digitally connected world the best tool you can have in your job seeker’s tool belt is a strong online presence and digital brand. When you’re positioning yourself on social media, keep consistency in mind and create a brand that will engage potential employees and set you up as a subject matter expert and industry leader. Here are four steps you can take now to establish your brand and promote yourself.

Own Your Online Identity

The first step is to buy your own domain name. Websites all have unique addresses. Don’t let your name get associated with another product. Go to Google Domains or Go Daddy to buy your website name. Use the common combination of your first and last name. If that is used, try your first and middle initial. If you can’t buy a .Com, go for.Net or .Me. Create accounts on social media using this name as well. Consistency will help people find you across a number of mediums.

Showcase Your Knowledge

Once you have a website, you should use it to create a platform to show what makes you different than your competition. Set yourself apart by creating an online portfolio and resume. Include a blog where you can consistently update information to position yourself as an industry expert. Many recruiters today are finding candidates through their blogs so you don’t want to miss out. This will also be a great way to keep your skills sharp as you search for a job. Remember, when you create a blog, don’t fall off. Create a schedule and make yourself stick to it.

Create Shareable Content

When you write on your blog, it is your job to make sure people see it. Few things go viral without some kick start to the process. Use social media that is in line with your ultimate purpose. LinkedIn will be essential, especially for business content, and Facebook is very good at making content go viral. Consider whether or not Twitter, Pinterest, Instagram, or other formats are right for your message. Don’t just post content to post content. Have a plan and leverage it to your advantage.

Have Consistent Branding

Once you’ve created a brand, make sure it is consistent across all of your platforms. Use the same profile photo, banners, logos, and colors. This will cause new readers to associate your brand with these images. Go ahead and work with a designer who can use their expertise to create a brand that will be something memorable. Put this on your business card as well as your online media.

When you partner with Meador, you’re gaining a career advisor, someone who is genuinely invested in your success. One of the top staffing agencies in Texas, Meador has a great team that is ready to hear from you today!
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