Understanding the Importance of Your Company’s Online Reputation

April 21st, 2016

Your company’s brand may be as important an asset as the services or products you provide. Business in the 21st century has changed significantly and companies that fail to rise with the tide often get swept out to sea. Job seekers are going to spend their time researching your business before they decide to apply with your company, just like you might dig deeper into an employee’s history before hiring them. Your company’s online reputation may be all that stands between you and the top candidates in your field. Here are some things you should do to consider and understand the importance of your reputation online.

Search your company.

Before you can understand where you are in the grand scheme of the Internet, you need to see it firsthand. You may be surprised to discover some information that you did not know was out there before you searched for your company. Look at what is on the first two pages of search engine results for your company. Search the names of your top managers or executives. Look at employee review sites such as Glassdoor and JobVent. You have to know what problem you’re solving before you can solve it.

Bury negativity.

The best way to counter negativity on the Internet is to bury it with positive information. This has proven to be a much better technique than attempting to get sites to take down information. Don’t get into online arguments about angry reviews or Tweets (take them offline), but create content on your website and social media that will help counter this information and, over time, bury it deep within the search engine results. The more positive information you can flood the Internet with, the better. Just make sure not to produce that information in a spam-like fashion. The search engines are smart enough to recognize that behavior.

Empower brand ambassadors.

Your greatest tool for creating a positive online reputation is sitting right in your office now. Your employees use social media, sometimes on the job and definitely at home, so allow them to use their voice to promote your company in a productive way. Give them permission to share information online about their experiences to help others determine how working at your company will benefit them as well. This will help attract others to your company brand and, ultimately, become customers or applicants. If your company has a blog, encourage your employees to share the content. When you produce press releases, have your employees share the content. Explain the benefits your company receives when 10 employees “like” a post. The organic results will be nothing but positive for your organization.

Hiring can be a stressful task for any organization. Finding the right fit, and using valuable company time to do it, can be a costly burden. When you partner with Meador, we will take care of all the work for you. Contact our great team of recruiters today to work with a top staffing agency in Houston and locations throughout Texas.

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