Why It’s Time to Stop Ignoring Social Media

September 8th, 2016

Okay, you’ve put it off long enough. While the rest of the business world has been diving into social media, you’ve been waiting to see if it is just a fad. It isn’t, but the real power is knowing what aspects of social media will work best for your specific industry and business needs. So, what can you do to catch up and use this tool in your own company? Here are a few ways to stop ignoring social media and get started.

Finding Great Candidates

Where are your competitors finding their great talent? You may be surprised to discover that many companies are utilizing social media for recruiting. Just as online job boards replaced newspaper advertisements, social media is changing the game once again. You can use platforms like Twitter and Facebook to post about openings with your company. You can also connect with individuals on LinkedIn when you’re interested in discussing their background.

Branding Your Company

Social media is also a place where you can build your company’s positive reputation. You’ve spent a lot of time on your company website, so do the same with social media. The most popular are Facebook, LinkedIn, and Twitter. Make each page reflect your business and start using each one as a resource for connecting to a wider audience. Provide useful information and interact with readers.

Selecting the Right Media

It is also important that you know you don’t need to be everywhere online. There are dozens of social media sites that you can belong to for your business, but not all of them are created equal. Most experts will suggest that you have a Facebook business page, a Twitter account, and a LinkedIn profile page for your business. You should also have a personal LinkedIn profile. But, if your company doesn’t utilize photos on a daily basis, for instance, you can skip Instagram and Pinterest.

Creating Goals

So, what do you want to get out of social media? Are you trying to connect with a wider audience? Do you want to attract customers? Employees? Enhance your business brand. Simply having these accounts doesn’t do anything to help your business grow, so you should sit down and determine how you want to use these sites and what they can do for you. Talk to an expert to help you better understand how social branding can work for you.

Adjusting Your Processes

Overall, it is important to know that social media is still a young industry and it is always growing and evolving. It is okay to adjust your processes anywhere along the way. If you started using Pinterest because someone told you to, but you find that you don’t use it at all, go ahead and delete that account. Or make it inactive and come back to it later when you learn more about the site.

Are you ready to take the next step in your job search? Connect with Meador today and get started on working with a top staffing agency in Austin TX. 

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