How Can Your Company Stand Out to the Increasing Number of Independent Workers?

October 6th, 2016

One of the most interesting changes to our economy that happened since the recession and recovery is the increased number of independent workers. Freelancing, short-term projects, and on-demand employment have become a popular choice for many workers who would like control over their own schedules and careers. That means companies need to find a way to engage with these talented employees and attract them to their open positions. So how can you stand out to an independent worker? Here are some ideas to start with.

Promote excitement.

The main thing to know about independent workers is they have a choice to accept your open position or not. If they don’t, they will continue to work other freelance jobs or take another opportunity. Your role in recruiting is to convey a sense of excitement about working for your company. Why should they choose to work with you directly rather than continue their freelance career? What do you have to offer them? What benefits can you provide that they couldn’t get by continuing to work for themselves?

Encourage reviews.

Use your current staff as your liaisons to the freelance and independent contractor community. Encourage happy employees to share their stories on social media. This kind of word of mouth can be better advertising than anything you can spend money on. Your team should be happy to share their positive experiences with their friends or others in the community. Make sure they include why they like being an employee and what you have to offer that they couldn’t get if they worked independently.

Think ahead.

If you bring an independent worker on for a contract assignment and they’re doing a great job, it’s never too early to think about ways to can extend their assignment. What is the next project? How can you entice them to stay on board rather than transition to another project for another client? What can you offer that will encourage them to be a part of your team for as long as you really need them?

Ensure compliance.

Lastly, it is also critical that you do everything you can when it comes to employee classification. Working with an independent contractor can be complicated when it comes to compensation and your requirements as an employer. One way to handle this is to work with a reputable staffing agency that specializes in this kind of employment placement. They will be the employer of record and will be responsible for all of the necessary legal compliance.

Do you want to attract talented independent workers to your company? Contact Meador Staffing today to work with a leader in staffing in Texas! 

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