Do You Know What to Look for on a Company Website?

March 24th, 2016

As a job seeker, you’ve been told over and over again to do your research before you go into an interview. But what exactly are you looking for and how do you find it? Before your next meeting, consider these strategies for finding the right information on a company website without wasting time going down rabbit holes that won’t serve your job search.

The mission and vision statement

You will find a mission statement and the company’s overall vision usually stated clearly on the landing page, but if you dig deeper you will find a little more. What you want to know is why the company exists. What problems do they solve? How do they see themselves fitting in with the greater industry? Do the mission statement and overall vision actually get implemented when you visit during the job interview or is it just fluff?

Community involvement

Many employees today want to know their employers are in touch with the local community. What is the organization doing in relation to charity, volunteering, or community involvement? This can better help you understand if the company has the same or similar core values to you and if you’ll be a fit in their environment. There is a balance between being active and helpful in the community and going over the top by trying to promote every single thing the company does.

The target audience

It is also helpful to know how they market their products or services. Who is their target audience? How have they built their core customer base? What is their presence on social media? The more you know about how they attract new clients or conduct their business overall can help you better understand your role if you were to be hired.

How it is different from competition

Chances are, this company isn’t the only one in the area conducting this type of business. Do a compare and contrast between the websites of several of their competitors. This will give you a picture of how they are different from other companies in the same industry and why they might be a better match for you.

The company culture

Hopefully, with their website and their social media, you’ll also get a sense of their overall corporate culture. You want to see what an average day is like for the employees in the office and how they interact with others. Look at their Facebook and Twitter accounts to learn more information. Review their staff bios to see if you have common interest with others in the office. You might only bring up one of those details in the interview, but that could be enough to show you did your homework and want the job.

The experts at Meador will tailor your strengths with open job positions. As a leading staffing agency in Houston TX, we have created great relationships with employers since opening in 1968. Contact our great team today to take the next step in your career.
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