4 Tips to Posting Job Listings on Social Media

October 22nd, 2015

Are you using the best resources to find the candidates that you need for your open jobs? Specifically, are you posting on social media? By using social media you can target your audience where they already are and attract the right candidates to your company. But before you get started, it is important that you have an understanding of how social media works. Here are four tips you can use today.

Know the right target.

Social media, whether you love it or hate it, isn’t going anywhere. It will evolve over time, but there are no signs of it being a fad. This means you need to make sure that you get your message out where your target audience is. For professionals, LinkedIn is a great medium. For general employment, Facebook might be a better target. You also don’t have to use every platform available. Instagram might not be a fit for your organization, but Twitter might be helpful.

Grow your network.

If you create a LinkedIn business page, or a page on Facebook, your number one goal is to grow the network. You need followers. Ask your employees to follow your page. Ask them to ask their network to follow your page. Advertise. Put links in your e-mail signature. Get the word out there that you want to make connections with the right community.

Engage with followers.

Once you have a network, don’t just let it sit there. Engage with your followers. Between job postings, share interesting articles or information about your office or staff. This will encourage people to engage. Respond to their posts and responses. Answer their questions. Any of this personal interaction will make your company seem human and not just a company looking to increase revenue. This engagement will keep them reading for when you do post a job opening.

Encourage sharing.

When you post information, whether it is a job opening or an interesting article, encourage your network to share it. When they share it, more people will see it. This is particularly helpful on Twitter. The more people who retweet information you’ve posted will give you more eyes on your final message. There is a reason the term “viral” is used frequently in relation to content on the internet.

Join the Meador family, and see what generations of success can achieve for your organization. Contact our great team of recruiters today to find jobs in Austin TX and throughout the state of Texas.

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