4 Must-Dos to Get Your Resume Past the Screening Robots

September 13th, 2018

It has been the new normal in the recruiting industry for a while that the first step of any resume submission is to a database. Recruiters will use technology to search for keywords when they are looking for the top resumes for an open position. So, your job is not only to impress the recruiter at the other end of the process but also get past the resume screening bots that can put your application in their hands. Here are a few tips to get you started.

Use simple and sharp formatting.

Just like people, computers don’t do well with huge blocks of text. It is advisable to utilize very simple and focused formatting. Creating simple bullets that will draw attention and keeping out a lot of extraneous narrative will be your best bet. You want to make sure it is easily readable, and in many cases, scannable for the system.

Add Keywords from the Job Posting

Another thing that screening robots do is search for keywords. You can find out what the appropriate words to include are by reviewing the job posting. But be cautious about overusing them. Don’t use words that don’t apply to your own background. Focus on creating good points about the skills you possess.

Be Sure to Spell Check

One thing that will often kick a resume back from the screening bots is a lack of attention to detail. This is especially true if you’re unable to catch common spelling errors or errors that might impact the way your resume is interpreted. Spell check everything. Have someone else look at your resume to catch anything you’ve missed.

Don’t Include an Objective

It may sound counterproductive, but including an objective is no longer necessary and doesn’t do anything to help screening robots select your resume. An objective can narrowly focus your resume unnecessarily. Even without resume screening robots, objectives are really no longer in fashion on resumes. Instead, replace it with a list of your accomplishments.

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Glassdoor Company Reviews – Can You Believe Them?

August 23rd, 2018

In 2007, Glassdoor appeared on the scene which changed the game for many companies and job seekers. It provided an opportunity for job seekers to see what it’s like to work at a company before submitting a resume. With such an emphasis on employee and corporate fit, Glassdoor fit a necessary niche in the job market. But how do you know whether or not the information is accurate and what’s the best way to interpret it before applying for a job? Here are a few things to consider.

Are they just complaints?

Yes, Glassdoor can feature sour grapes postings from disgruntled employees. And the truth is, they’re not always accurate. It’s also true that people often only review a company when they’ve had a negative experience, making the negative postings much more common than positive ones.

Do they provide real feedback?

But even these complaints can provide real feedback. If you can read why someone has decided to complain about a company. If it is a problem that you can see a solution for, it might be a better environment for you than for them.

Are there fake positive reviews?

You also need to take some of the positive reviews with a grain of salt. Sometimes they’re not entirely genuine and Glassdoor’s algorithms don’t really determine whether or not a review is real or fake. Some companies will also encourage their team to post positive reviews, which can lead to reliability issues with the service.

How can you interpret the reviews?

We’re not saying to avoid Glassdoor, because it can provide valuable information, but it may take some time to determine how to interpret what you’re reading. What may be more telling on the site is whether or not the company responds to negative feedback and how they approach their answers.

What kind of additional research is good?

There are other things to review online before you send in your application or before an interview. Look at LinkedIn and check out the current and past employees there. Check out the company name in the local news. You may find out more about the organization through reputable news sources.

How should you mention it in an interview?

For the most part, you may not want to say something about your foray onto Glassdoor. However, there are some exceptions. If you came across anything you find specifically troubling, ask them about it in the interview. Their reaction will give you some idea whether or not they will be a good employer for you.

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3 Skills Your Marketing Hire MUST Have

April 20th, 2017

It’s a brave new world for marketing today, which means that your new hire should possess skills that may have been unheard of in years past. With the proliferation of social media and the way people communicate and access information, your new marketing hire has to be knowledgeable about a number of new trends. But even if you don’t have a background in the latest marketing trends, you can still source candidates who do. What are the top 3 things you should be looking for in new marketing candidates for your open positions?

Understanding of analytics.

Marketing today is almost entirely handled through online social media processes. That isn’t to say that print advertising is dead or that word of mouth isn’t important, but it is imperative that you have someone on your staff who completely understands the world of online marketing. And the most important information can be discovered through thoroughly understanding Google analytics. Analytics about your website and how people are interacting with it will inform everything you need to know about how to boost marketing, promotions, or sales.

Content marketing systems experience.

Of course, to do this, your new marketing employee should have a pretty good handle on the way to produce content marketing. The most common way today is through blogging and social media management. You should look for someone who has experience with WordPress. Not just how to create a blog post, but how to use plug-ins to help manage other aspects of the marketing processes. For example, you can have a plug-in that allows direct shares of the content to social media, which will increase the dissemination of your company’s marketing information.

The use of video.

Another aspect that is becoming increasingly more important is video. Your customers want to see and interact with the products before they buy it. Today, before making large purchasing decisions, many consumers will search YouTube to see demonstrates of real individuals using products they’re most interested in. This can be done directly by your marketing department so you are in control of the messaging. Don’t just use YouTube, but create original content for your website or take advantage of the Facebook Live options.

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