3 Skills Your Marketing Hire MUST Have

April 20th, 2017

It’s a brave new world for marketing today, which means that your new hire should possess skills that may have been unheard of in years past. With the proliferation of social media and the way people communicate and access information, your new marketing hire has to be knowledgeable about a number of new trends. But even if you don’t have a background in the latest marketing trends, you can still source candidates who do. What are the top 3 things you should be looking for in new marketing candidates for your open positions?

Understanding of analytics.

Marketing today is almost entirely handled through online social media processes. That isn’t to say that print advertising is dead or that word of mouth isn’t important, but it is imperative that you have someone on your staff who completely understands the world of online marketing. And the most important information can be discovered through thoroughly understanding Google analytics. Analytics about your website and how people are interacting with it will inform everything you need to know about how to boost marketing, promotions, or sales.

Content marketing systems experience.

Of course, to do this, your new marketing employee should have a pretty good handle on the way to produce content marketing. The most common way today is through blogging and social media management. You should look for someone who has experience with WordPress. Not just how to create a blog post, but how to use plug-ins to help manage other aspects of the marketing processes. For example, you can have a plug-in that allows direct shares of the content to social media, which will increase the dissemination of your company’s marketing information.

The use of video.

Another aspect that is becoming increasingly more important is video. Your customers want to see and interact with the products before they buy it. Today, before making large purchasing decisions, many consumers will search YouTube to see demonstrates of real individuals using products they’re most interested in. This can be done directly by your marketing department so you are in control of the messaging. Don’t just use YouTube, but create original content for your website or take advantage of the Facebook Live options.

Are you looking for your next marketing superstar? We Can Help!

If you need to partner with a top staffing agency in Conroe TX and the surrounding area, contact Meador Staffing today!

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Considering A New Industry? What Do You Need to Show?

January 12th, 2017

There is no rule that says you have to start in one career and stay with it until retirement. That’s an old paradigm that many successful people are breaking every day. So, say you want to transition from one industry to another, how do you do that? Before you begin formatting your resume and sending it out to potential employers, it is important that you understand how to demonstrate your transferable skills and what else you may need to show to earn their trust and interest in you as a candidate. Here are some things to consider when transitioning your career.

Don’t rely on your job title.

You don’t have to keep that job title to show your past experience. Job titles aren’t etched in stone, and they are merely a way to classify information. Far too many candidates get caught up in the titles themselves and not the underlying information. If you’re experience has been office management but you want to move into a project management role, focus on the shares connection between your experience and the job you want. For instance: Manager with 10 Years Project Experience.

Demonstrate real benefits.

Once you’ve created the right job title or headline to help you sell yourself, you need to demonstrate the real benefits of what you have done and how these skills can transition to a new career. As an office manager, you oversaw dozens of projects even if your role wasn’t clearly defined as a project manager. Separate out the projects you supervised and focus on the tangible results you provided your employer.

Focus on results.

Speaking of results, this is the key to selling your transferable skills. Resume advice today suggests that you lean heavily on real data to help back up your experience. Don’t be afraid to show numbers, such as how much money you helped your company generate or how you streamlined a procedure to save your company time. Results are what a company wants to know, and you have them even if they don’t fit neatly in the box of the new industry.

Become an asset.

Finally, you want to show how you can take your skills and experience and transition them to the new industry. If you worked for a law firm, but you’ve discovered a love for finance, show how your experience in a legal office can benefit the new employer in ways they weren’t expecting. How can you apply your previous experience to the job description in a way that will make them interested in connecting and talking with you?

Do you have more questions about how to transition from one industry to another? Meador Staffing and our team of recruiters can help. Contact us today to work with a leader in staffing in Austin and the surrounding area!

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