Some companies are still resisting the transition to social media and mobile technology. But, did you know that more job seekers in the millennial generation are using their cell phones as their primary source of Internet connection, and, therefore, their job searches? Of millennials, 47 percent are using their cell phones to find new jobs, and 30 percent are doing it while they’re still in a current job. The lesson companies need to learn is that embracing social media and mobile technology is the best way to target new employees right where they are. How can you use social media to help you reach these new candidates?
Create a mobile strategy
Before you dig into social media, consider the plan of attack that works best for you and your organization. Many companies utilize each new platform when it becomes available, but soon they are drowning in way too much social media. Facebook and LinkedIn are the most common for staffing companies to share content. Twitter is utilized by many companies to share content and also to post jobs. Other popular social media outlets include Pinterest, Instagram and Snapchat among others. Only pick the ones that make sense for your business.
Keep information safe
Your company also wants to make sure that you don’t put too much information out on social media. Whatever is considered confidential in your company’s culture should never be shared on social media. Everything that is published on the Internet is publically accessible and, in extreme cases, legally discoverable. It is helpful to train someone or outsource the duties to a company to handle all of your social media effectively and responsibly.
Engage with your audience
Once you are on these social media sites, the important part of connecting to potential job seekers is to engage with your audience. Post questions to encourage people to participate. Be sure to answer any questions or direct messages you receive because people are turning to social media for instant feedback. Share your knowledge in a way that makes people want to come back to your page regularly.
Make applications easy
If you decide to use social media and online applications to encourage potential employees to apply with your company, work with your IT provider to make sure that it is easy to use. Many job seekers give up with online applications if there are too many steps or it is difficult to access on a mobile phone. One-touch applications can help encourage more potentially qualified candidates to apply.
Guided by our mission and vision, we have a sense of duty to our candidates and customers to find the right match to their career and company aspirations. Contact Meador Staffing today to work with a top staffing agency in Austin or at any of our other six locations!