Are you unhappy with the quality of employees you’re getting for your open positions? The problem may not lie with the candidate pool, but with your ability to attract the right talent. If your job candidates are boring, it may be because your job description is too vague or not exciting enough. If you want to improve the quality of applicants, consider improving your job descriptions. Here are some insider ideas for writing a better job description to attract better applicants.
Sell Your Company
Just like a resume is a candidate’s sales tool, so is your job description. To attract better candidates you need to create a job description that makes applicants feel compelled to apply. That their life will not be the same if they don’t consider a chance to work with you or your company. Don’t lie, but share information that is interesting and engaging.
Showcase the Culture
Part of the sales you can do to attract new employees is to show what your company culture looks like. This doesn’t just attract better candidates, but it will attract the right ones. Culture influences every part of your organization, so the best and most productive employees are people who share your core values and work best in your environment.
Share the Benefits.
You have to show what you can give to an employee. A working relationship should never be a one-way street. Salary and basic benefits are great, but what else can you offer? Are there work from home opportunities? Do you offer options for earning additional paid time off? Can you provide benefits your competition isn’t even considering?
Vague job descriptions are also a problem. When an employee doesn’t know what the job is, they aren’t likely to apply. You are also more likely to get unqualified resumes if the job description isn’t specific enough. You don’t have to provide a laundry list of job duties, but provide enough details to paint a picture.
Make It Exciting
Now is time to get creative. How can you draw people into the description and make them want to send their resume? There are a variety of ways this can be done, and not all of them are great. Try storytelling. Telling a story engages readers, so create a narrative that will make people care about applying to your job and working for your company.
Need Help Writing Descriptions?
The employment experts at Meador Staffing can help you craft job descriptions, source potential candidates, and conduct interviews. Contact us today to learn more about work with a leader in Texas staffing.