It’s a brave new world for marketing today, which means that your new hire should possess skills that may have been unheard of in years past. With the proliferation of social media and the way people communicate and access information, your new marketing hire has to be knowledgeable about a number of new trends. But even if you don’t have a background in the latest marketing trends, you can still source candidates who do. What are the top 3 things you should be looking for in new marketing candidates for your open positions?
Understanding of analytics.
Marketing today is almost entirely handled through online social media processes. That isn’t to say that print advertising is dead or that word of mouth isn’t important, but it is imperative that you have someone on your staff who completely understands the world of online marketing. And the most important information can be discovered through thoroughly understanding Google analytics. Analytics about your website and how people are interacting with it will inform everything you need to know about how to boost marketing, promotions, or sales.
Content marketing systems experience.
Of course, to do this, your new marketing employee should have a pretty good handle on the way to produce content marketing. The most common way today is through blogging and social media management. You should look for someone who has experience with WordPress. Not just how to create a blog post, but how to use plug-ins to help manage other aspects of the marketing processes. For example, you can have a plug-in that allows direct shares of the content to social media, which will increase the dissemination of your company’s marketing information.
The use of video.
Another aspect that is becoming increasingly more important is video. Your customers want to see and interact with the products before they buy it. Today, before making large purchasing decisions, many consumers will search YouTube to see demonstrates of real individuals using products they’re most interested in. This can be done directly by your marketing department so you are in control of the messaging. Don’t just use YouTube, but create original content for your website or take advantage of the Facebook Live options.
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