Google for Jobs is exactly what it sounds like. It’s a tool created by the popular search engine that uses their already established algorithms to help connect job seekers to employers. Google for Jobs pulls jobs from a number of different sources to allow for candidates to search for jobs right from the Google home page and even apply directly online. So how can hiring managers ensure that their job will be seen by the right audience and attract top talent? Here are some suggestions.
Why do candidates use Google for Jobs?
The beauty of Google for Jobs is that candidates often don’t realize they’re accessing it directly. They’ll simply type their job search into the Google search engine and they’ll seamlessly see a list of available jobs in the area. It makes the process easy to use, which means more job seekers will use it.
How did Google for Jobs get Started?
As with many of the technology concepts rolled out by Google, it’s designed to make searching easier. They wanted to see if they could use machine learning to match job titles and descriptions to the jobs people are searching for online.
How can you get your job listed?
As of right now, you can’t directly post a job to Google for Jobs. It is picked up by posting them on other specific job search sites such as LinkedIn, Indeed, Glassdoor, Monster, CareerBuilder, and all the others. Your technical team can set up the right schema and markup language to have Google recognize your jobs. But to make sure they are indexed by Google for Jobs, it’s important to have a clear job description and include information like the location and salary levels.
How do candidates apply?
From the applicant’s viewpoint, not much has changed. They will see the jobs pop up in their regular Google search, but as they click on the ones that interest them, they’ll be taken directly to the job site where the post was originally published. The job seeker then completes the online application process as normal.
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