Is Social Media Helping or Hurting Your Job Search?

If you’ve been displaced recently due to COVID-19 and the need to shelter in place, there are some things you should know about the modern job search. A lot of job seekers are turning to social media to help them find their next opportunity. And that’s a good thing, as employers are using these platforms to search for talent. But is social media helping or hurting your job search? Here are a few things you should know.

Having Unprofessional Profiles

Know that employers will look at your public social media accounts before making a hiring decision. If you have inappropriate content on Facebook, Instagram, or Twitter, they will likely decide to go with another candidate.

Start with your profile photos. Are they professional? If not, can you change them? On Facebook, for example, even if you have your account set to be private for only you and your friends to view, your profile picture is always public. Make sure it’s not inappropriate.

Not Using LinkedIn

Without a doubt, LinkedIn is still the top professional networking resource online today. Your LinkedIn profile can act as your living resume, so there are multiple benefits to keeping up with it. It’s also the right place to connect with hiring managers and recruiters in your field.

Complete your profile. Use a professional headshot as your profile picture and always use a cover image. Create a headline that communicates exactly who you are and what you do for those looking at your profile. Include links, media, and other points of interest.

Creating a Consistent Brand

You may think branding is just for employers, but job seeker branding is just as important. Specifically, you can create a common feel between your profiles. You don’t have to create a logo, but choose similar colors or cohesion in your messaging.

You may also want to create a website that can act as an online portfolio or resume. At the very least, try to buy your domain name so no one else can use it. You can even start a blog to help employers see that you’re a subject matter expert.

Following Up with Employers

Finally, make sure that you’re interacting with potential employers. If you see a job posting and send your resume, check back within a couple of days to make sure they received it. But don’t limit this just to job applications.

Comment on their social media posts. Be of assistance if they ask a question or are looking for information. Share their content on your social media pages.

Do you need to kick start your job search?

Meador Staffing can help, take the next step in your career and apply online or call for an appointment to speak to a recruiter.


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